NURUL PRIMAYANTI- JAKARTA

Ibu Nurul yang smart kelahiran Jakarta, menuntaskan studi lanjut S2 nya dengan mengambil program   Master of Science (MSc) degree   In Industrial Design Engineering,   Graduated in 1996 by Delft University Of Technology The Netherlands. 

Practical Experience :

§  1994 – 1995, practical training in Serpent BV – The Netherlands, Which is specialized in setting and implementing marketing strategy for new device of racing car radio control.

§  Six months practical training in Khan multi – cultural marketing consulting in Utrecht, The Netherlands.

§  1995 – 1996, working on the Etno-marketing at PRIME sales promotion and advertising consulting – Grey Group in Utrecht The Netherlands. This project is in corporation with the Delft University of Technology.

§  1996 – 1998, Export Import Trading Business oriented for European Market at PT Makmur Retina Persada – Jakarta.

§   From November 1996 until May 1997 setting and implementing project  for Children Education Program on TVRI Jakarta.

§  1999 - present as docent / lecturer at Paramadina University Jakarta for Product Design Engineering Faculty.

§  2001-  present as part time docent / lecturer at Pelita Harapan University for Product Design Engineering Faculty

§  Since 2010 – Support student’s design project in :

-       Bravacasa (2010, 2011, 2013, 2014)

-       Asosiasi Perancang Pengusaha Mode Indonesia 2011

-       Jakarta Fashion Week (2011, 2012, 2013, 2014)

-       Goethe Institut Germany : “Raden Saleh Goes To Fashion” 2012

Major and Specialization :

Etnomarketing research and analysis, consumer behavior research system in branding strategy and branding image related, Management Design – Social Culture and Process in setting market positioning and promotion of consumer or industrial goods for new product, Green Design or Eco-Design which  exploring Sustainable Design in Environment-friendly design Process. Pshycological in Social Perception to set a design process.

Note :

Etnomarketing is as special marketing mix-system analys which is set up to approach directly weather the new product or service to consumers who have different cultural background, so we can say bridging these consumer to others through this specific, Product – Technology and Marketing strategy.

I lecture Ergonomic 1 & Ergonomic 2, Metodology Design, Product Design 3 & Product Design 4 & Product Design 5, Perception Pshycology, Social Pshcology.

Beside that, I also a final assignment examiners for undergraduate (S-1) degree at Paramadina University.& Pelita Harapan University

Languages :

§  English spoken and written fluently,

§  Dutch spoken and written fluently,

§  Bahasa Indonesia as a mother language.

Profile :

Creative, responsible, dedicated, planning  oriented.

Other interest :

Singing, music, traveling, reading debating, socialize and organization.

Organization background activities :

§  PPI (Perhimpunan Pelajar Indonesia) – Delft, The Netherlands as chief of cultural corporation division.

§  ID (Industrial Design) Vereniging, which stand for student organization of faculty Industrial Design Engineering of Technology Delft University as chief  of education and promotion service division.

§  PPI – Delft Band as a singer.

§  Koerawa Club as board chamber of bilateral association between Indonesia and The Netherlands Ministry of Education.

§  DISS ( Delft International Students Society), as chief of Public relation.

§  IKANED (Ikatan Alumni Nederlands) Jakarta, as a member.

§  Ikatan Alumnus Technise Universiteit Delft - Holland.

Experience of Exhibition:
2016 Pameran Pandora #2 Sex, Women, and The City di Bentara Budaya Jakarta. 21 - 30 
          April 2016.

2016 Pameran 21 #4 Spririt Kartini di Galeri Thee Huis - Taman Budaya Jawa Barat. 30 
           April - 4 Mei 2016